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A GROUNDBREAKING AR ACTIVATED MOVIE MAGAZINE AND ENTERTAINMENT NEWS SITE

Moviebill has launched with Regal Cinema and major motion pictures such as Avengers Infinity War, MI3 and Jurassic World. The magazine achieves incredible engagement.

The Challenge

MULTIPLE PROPERTIES ACROSS PRINT, AR & WEB

Moviebill needed to simultaneously launch a print magazine with AR activations, news website with publishing capabilities and an analytics dashboard that could track engagement and provide reports for partners and advertisers. Symmetry worked with their internal team as well as an outside agency to help bring it all to life.

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OUr Approach

STRATEGY.DESIGN.DIRECTION

We helped conceptualize and visualize the magazine and activations then created the look and feel that would exist on the web. We provided strategy, UX and visual design for both the news-driven wesbsite and the AR activations. We built HTML5 games to support the AR activations. Symmetry also built an analytics dashboard to track the activations.

The Work

Moviebill Drove Engagement

We helped conceptualize and visualize the magazine and activations then created the look and feel that would exist on the web. We provided strategy, UX and visual design for both the news-driven wesbsite and the AR activations. We built HTML5 games to support the AR activations. Symmetry also built an analytics dashboard to track the activations.

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WE LOVE HELPING STARTUPS TO STAND UP AND LARGER BRANDS TO INNOVATE!